Holy Cross College Athletics is taking a bold step forward with a new partnership with Under Armour/BSN Sports, a premier brand in athletic apparel and equipment.
This game-changing collaboration marks a major milestone in the evolution of Holy Cross College Athletics. Starting in the 2025-2026 academic year, Holy Cross athletic teams will exclusively wear and use Under Armour products, including uniforms, and accessories. This partnership ensures that our athletes have access to top-tier gear, enhancing both performance and team spirit.
An online store featuring sports specific merchandise will debut later this year.
BSN explainer —
Through this partnership, the College’s Department of Athletics, student-athletes and teams will gain access to several key benefits, including:
- Elite Performance Gear: Holy Cross athletes will train and compete in state-of-the-art Under Armour apparel and equipment.
- Financial Advantage: The College will benefit from exclusive discounts and product rebates, ensuring long-term value.
- Elevated Brand Presence: A custom branding package will amplify team identity and strengthen school spirit.
“Partnering with Under Armour and BSN SPORTS is a tremendous opportunity for Holy Cross Athletics,” said Robert Pastoor, Director of Athletics and Associate Vice President for Student Engagement. “This collaboration not only provides our student-athletes with best-in-class gear but also reinforces our commitment to excellence on and off the field.”