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Success developing on campus

Success developing on campus


The summer months have been anything but a vacation in the Development Office as Holy Cross College continues to grow and it becomes necessary to expand the department.  Charmaine Torma officially joined the college on July 1st as the new Director of Development.


Torma, a 1999 graduate of Saint Mary's College, comes to Holy Cross College just days after wrapping up work on a $4 million dollar capital campaign at Saint Joseph Church and School in South Bend.  She spent much of the last two weeks working double-duty as she made the effort to meet with her new colleagues and map out strategy for the upcoming year.


"I am overwhelmed by the heartfelt welcome from both faculty and staff, and I am excited to get to know the Holy Cross family better," says Torma.  "The welcoming community fuels my desire to advance the mission of the College by raising the necessary dollars for Holy Cross to educate well-rounded students."


Torma brings with her a variety of skills gained from professional experiences in fundraising and development.  Most recently, Torma served as the Assistant Director of Reunion Giving at Saint Mary's College where she raised the most unrestricted dollars for the school's Reunion Giving program.  She is a strong communicator and was also able to secure a $100,000 gift over the phone, doubling the Saint Mary's donor's gift from the previous year.  At Saint Mary's College, Torma developed and implemented an entirely new campaign that increased the giving of Reunion 2012 alumnae by 58 percent and participation by 32 percent.  She was also responsible for recruiting, training and motivating over 150 fundraising volunteers.


Prior to her work at Saint Mary's College, Torma gained valuable experience writing and submitting grant proposals for a youth development program in Chicago, creating and implementing a marketing campaign for an international lay Franciscan mission program in Washington, D.C., and communicating regularly with College staff while serving as President of the Twin Cities Alumnae Club (2007 - 2009) and D.C. Alumnae Club of Saint Mary's College (2004 - 2006).


"My professional experiences have positioned me to take Holy Cross College to the next level," says Torma.  "I have a strong understanding of how a well-seasoned collegiate development office is run, but I also know that we are still small enough and there are going to be many times where it is 'all hands on deck.'  I am not afraid of grunt work, and my goal is for the Development office to run like clockwork, where we are educating our students on the importance of philanthropy, while reminding our alumni the importance of expressing their gratitude for their Holy Cross experience through a gift to the College on an annual basis.  The task ahead will not be easy, but I am confident that with my dedicated team we will reach our goals and help to build a stronger donor base for Holy Cross College."


Torma, her husband Mark and their two young children are members of Saint Joseph parish in South Bend where she says she will remain actively involved.  In her free time, Torma says she enjoys reading, cooking and running.   In addition to preparing for a 10K race this November, Torma is working toward her Masters in Higher Education Administration and is on track to finish her capstone in the summer of 2014.