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Current Articles

Yahoo Education

"Keep your eye on the bouncing career: These jobs will be here through 2020."

Career #5: Public Relations Specialist

"Do you like being in the limelight and promoting events or issues you feel are important? Perhaps a profession in public relations is the winning combination for you.

The U.S. Department of Labor reports that work as a public relations specialist might include handling an organization's communications with the public, but could later involve writing speeches or developing a corporation's public image.

Growth Watch: The evolution of media and technology has done a lot to change the field of public relations - for the better. "With instant access to social media, it is more important than ever for individuals and organizations to get professional help maintaining a positive public image," says Shatkin. "Specialists who work well with this new media are needed to build a reputation or save someone from scandal."

Employment for public relations specialists is projected to grow by 23 percent between 2010 and 2020, and Department of Labor officials expect to see more than 58,000 job openings"


"The third best job for 2013: Market research analysts and marketing specialists. The profession has added 31,335 jobs since 2010, which is a 10% increase. According to the BLS, they earn about $60,570 a year, on average. The profession is expected to grow 41% by 2020 (from 2010).

What do they do? Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand the marketplace; what products people want, who will buy them, and at what price.

Jobs Rated 2012: Ranking 200 Jobs

8. Online Advertising Manager

Plans, directs, or coordinates advertising policies, campaigns and programs online.


Market research analysts and marketing specialists

Percent Growth: 41.2%

No. Jobs Added: 116.6k

Typical Education Needed: Bachelor's degree

Source: Bureau of Labor Statistics


Career Prospects in Mass Communication

What Careers Can I Get With a Major in Mass Communication?